(Credit HSBC Holdings plc.)

“EVERYDAY A NEW OPPORTUNITY”
Emma Raducanu reflects on the highs and lows of a career in the spotlight

HSBC Global Brand Ambassador, Emma Raducanu reflects on her road to recovery – turning the setbacks of injury and criticism into an opportunity

As she begins her preparation for the grass court season, a new film from HSBC highlights the twists in Emma’s journey so far: the challenges, the opportunities, and the resilience

20th May 2024, London – From her unprecedented run to victory at the US Open, to her recent battle with injury and recovery, Emma Raducanu’s tennis story is not just one of skill and athleticism, but of resilience in the face of uncertainty.

Life is rarely a straight line - much like a game of tennis, where you must contend with the uncontrollable and unpredictable nature of your opponent, the weather, the bounce of a ball… Emma candidly reflects on this in HSBC’s latest campaign.

Speaking to HSBC, Global Brand Ambassador Emma Raducanu reflects, “I've learned that life is full of twists and turns, but it's how you navigate those moments that define you. As an athlete, that is never truer than when you are injured and facing criticism. It can feel like a constant uphill battle, but you can view it as either an obstacle or an opportunity to grow.”

As one of the most exciting rising stars on the tennis court, from day one Emma’s career has been subjected to support and scrutiny in equal measure. Every point is analysed, and each decision comes under a microscope. Emma attributes her resilience under such public pressure to her support network of family, friends and her team who have been pillars of strength.

“My mother instilled resilience in me from a young age, and so many of the decisions I make now are because of what my parents taught me.” Emma reveals in conversation with HSBC. “I’m very lucky to have such an amazing support system that I can turn to in both moments of success and uncertainty to help me stay strong, both physically and mentally, no matter what life throws my way.”

The unexpected things that happen in your life, business and career are experienced by many of HSBC’s customers and clients. Emma has been an HSBC Global Brand Ambassador since 2022 and reflecting on this partnership Jonathan Castleman, Global Head of Brand says:

“In any walk of life, we experience unexpected pivot moments. In just a few years, Emma's career has seen her experience both the highest of highs and moments of uncertainty. At HSBC, we understand that life is rarely a straight line and we’re proud to be supporting Emma on every stage of her journey.”