ATP And Dunlop Announce Global Partnership
LONDON — ATP and Dunlop announced today a new, five-year partnership that will see Dunlop become the Official Ball of the ATP Tour and the Nitto ATP Finals beginning in 2019.
Dunlop will also become a Silver Partner of both of the ATP Tour and the Nitto ATP Finals. The partnership expands Dunlop’s already extensive portfolio of partnerships with ATP Tour events, which includes a Next Gen ATP Finals Gold Partnership that began in 2018.
“This new agreement is a testament to Dunlop’s continued commitment to the sport of tennis and we are excited to build a long-term partnership with such a world-renowned brand,” said Chris Kermode, ATP Executive Chairman & President.
“Dunlop has exhibited the foremost standards of quality and attention to detail throughout the process of testing and developing the new ATP Tour Official Ball, which ensures the highest levels of performance and consistency for our players across all conditions and playing surfaces.”
“This is a significant moment for the brand, and we are delighted to become the Official Ball of the ATP Tour and Nitto ATP Finals,” said Masahiro Asahino, Head of Racket Sports for SRI.
“Dunlop is often referred to as the ‘No.1 Ball on Tour’ and is used at more ATP tournaments than any other brand; the multi-year partnership is a testament to this and recognises our commitment to developing a new ATP Tour Official Ball of the highest standard and giving players more consistency on the Tour.
“We are excited to connect with millions of fans from around the world on this global stage.”
In addition to the Nitto ATP Finals and the Next Gen ATP Finals, the Dunlop ATP Tour Official Ball will be used at numerous other high-profile ATP Tour events spread across the entirety of the ATP calendar, on all playing surfaces.